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Description of Artistic Purpose Steel today is intuitive and sensual, and its applications are infinite, curious and surprising. It opens up new roads in the service of man and stimulates his imagination. Steel is a living force, in the image of man who fashions it. Respectful of the environment, it must be seen in the context of a will for sustainable development. ArcelorMittal is the world’s number 1 steel company, with 320,000 employees in more than 60 countries. The next competitor is only one third of the size. The company accounts for about 10% of global steel production capacity. The company is known for its rapid growth, dynamic strategy and singular vision. It has repeatedly challenged conventional wisdom. The central tenet of its strategy is that the steel industry must consolidate if it is to manage the cyclical nature of steel supply and demand. In this context, the brand promise of ArcelorMittal is ‘transforming tomorrow’. Linked to this, the company measures its performance and actions against three benchmark values: Sustainability, Quality and Leadership. • To learn more about the company go to www.arcelormittal.com. • Searches through news archives, particularly regarding the story of the Mittal / Arcelor merger, will also improve your understanding of the exceptional nature of this company. Performance Excellence is inherent in company’s new brand values and central to becoming the world’s most admired steel company. To foster the spirit of Performance Excellence in the group an annual awards programme to identify and recognize outstanding contributions in the ArcelorMittal group was established. The aim is to identify the best contributions, globally, in each of six categories Awards will be given in six categories (same trophy for each): • Customer Satisfaction • Safety, Health and Environment • Production Efficiency • Product Quality • Innovation • Revenue Generation / Growth Awards will be presented to individuals or teams as appropriate and will then be permanently displayed within the home locations (steel mills, research centers, sales offices etc.) of the winners. |
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